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  • Writer's pictureIan Haywood

Embracing Change: The Buzz Around Stretch Banding in Packaging

Updated: Feb 2

In the dynamic world of packaging, new trends are shaping the way we wrap and present our products. Lately, there's been a noticeable shift from the tried-and-true shrink wrapping to the increasingly popular stretch banding method. This change is all about finding more eco-friendly, cost-effective, and flexible ways to package our goods. In this article, let's dive into the reasons why stretch banding products are taking over the packaging scene and what benefits they bring to the table.

The Age-Old Shrink Wrapping Struggle:

For decades, shrink wrapping has been the go-to for packaging – it's that familiar plastic cocoon we see around various products. But let's face it, it's got its drawbacks. Excessive material use, lack of flexibility, and environmental concerns have given us plenty to think about. The process involves wrapping items in plastic and then heating it up, causing it to shrink and snugly fit around the products.

Enter Stretch Banding:

Now, imagine something different. Stretch banding is like a breath of fresh air, addressing the issues we've faced with shrink wrapping. This technique uses stretch banding film to bundle and secure products. These bands stretch around the items, providing a tight and secure hold without drowning everything in plastic. Here's why stretch banding is gaining ground:

  1. Less is More – Reduced Material Usage: The big win with stretch banding is the minimal use of packaging material. Unlike shrink wrapping, which can be a plastic overload, stretch bands offer a snug fit with way less material. It's a cost-saver and a nod to the growing call for sustainable packaging.

  2. Flexibility is the Name of the Game: Stretch banding brings a whole new level of flexibility to packaging. Whether you're bundling different shapes and sizes of boxes or securing oddly shaped items, the stretch banding film can handle it. This adaptability is a game-changer, especially for industries with a diverse range of products.

  3. See-Through Beauty – Enhanced Product Visibility: Shrink wrapping often plays hide-and-seek with your products, making it hard for customers to see what's inside. Stretch banding, on the other hand, keeps things transparent. Products are visible, and customers can easily check them out. It's like giving your goods a chance to shine and make a great first impression.

  4. Easy-Peasy Application: Stretch banding is like the user-friendly packaging sidekick. Whether you're doing it by hand or letting machines take over, the process is simple. This ease of application not only saves time but also cuts down on labor costs, making everyone's life a bit easier.

  5. Green and Clean – Recyclability and Sustainability: With the world going green, stretch banding steps up to the plate. Many of these bands are made from recyclable materials, adding a touch of eco-friendliness to the packaging game. It's a small step, but every bit counts in the move towards more sustainable packaging practices.


Change is in the air, and stretch banding is at the forefront, slowly nudging out traditional shrink wrapping methods. The perks, like using less material, increased flexibility, better product visibility, and a nod to sustainability, make stretch banding an appealing choice for businesses looking to revamp their packaging game. As we all lean towards more efficient and eco-conscious practices, the rise of stretch banding signals a positive shift towards a packaging future that's not just functional but also mindful of our planet.

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